Friends of Vik Muniz for Spectaculu

As a freelance creative for Imprint Projects, I leveraged my intimate knowledge of the art world and Rio de Janeiro to help engage renowned Brazilian-born artist and activist Vik Muniz raise funding for Spectaculu, an after-school program in Rio de Janeiro that offers professional art and technology training to underserved youth. As part of an ongoing partnership between Imprint, Levi's, and Intel oriented around engaging artists and social justice projects, I developed ideas for Muniz and his friends to help bring the program to a global audience through a series of events, skillshare videos, downloadable creative resources, and giveaways. This project also resulted in a large in-kind donation of Ultrabooks to Spectaculu from Intel. In addition, I wrote the direction and scenography for the below explanatory video executed by Vice and coordinated with the Spectaculu team in Brazil.